The AI Hype Problem
Every week brings another AI breakthrough headline. But for busy business owners, the question is always the same: "Does this actually matter for my business?"
Our Framework for Evaluating AI Opportunities
At Smart Biz Tech, we use a simple three-question filter:
- Does it solve a real problem? If you cannot point to a specific pain point, the tool is a solution looking for a problem.
- Is the ROI measurable? Can you quantify the time saved, revenue gained, or costs reduced?
- Can your team actually use it? The best AI tool is useless if your team will not or cannot adopt it.
Red Flags to Watch For
- Vendors that cannot explain their AI in plain English
- Tools that require your entire team to be retrained
- Solutions that do not integrate with your existing tech stack
- Promises of "set and forget" — AI always needs monitoring and refinement
The practical approach wins every time. Start with problems, not products.